Episode: 138 New from Squarespace: The AI SEO Tool
- Meredith's Husband
- Apr 10
- 2 min read
Updated: 4 days ago
Is Squarespace’s New AI SEO Tool Worth Your Time? Here’s What You Need to Know
Squarespace recently rolled out a new AI-powered SEO tool, promising website owners easier optimization and better search visibility with just a few clicks. But how much of this is marketing fluff, and how much can actually move the needle for your site? Meredith and her husband break down exactly what this tool does—and doesn’t—deliver.
First things first: the tool claims to help improve your search engine rankings with minimal effort. For anyone just starting their SEO journey, that’s an appealing pitch. But as Meredith’s husband points out, there are some major caveats.
At its core, the tool does two things:
Recommends metadata (like meta descriptions)
Auto-generates image alt text for accessibility and SEO
While these features can offer a starting point, here’s the real scoop.
What the Tool Gets Right (and Wrong)
Metadata Suggestions:The tool offers metadata suggestions meant to boost SEO, but this aspect is misleading. Meta descriptions, while useful for influencing click-through rates, don’t actually affect Google rankings. If your pages already have descriptions, replacing them with AI-generated ones is unlikely to help.
Alt Text Generation:This part of the tool is more promising. It scans your site for images missing alt text and creates descriptive tags. For users who haven’t added any alt text at all, this is definitely better than nothing. However, many of the alt texts are overly long. Shorter, clearer descriptions are better suited for both user experience and SEO.
Key Takeaways from Meredith’s Husband
Metadata has zero impact on rankings but might improve click-through if well written.
Alt text suggestions are decent, though often too long—use them as a base and trim as needed.
Don’t expect differentiation if everyone on Squarespace uses the same tool—you're doing what everyone else is doing.
The tool is best for beginners who haven’t done any SEO work yet.
If you're using Squarespace for business, view it as a short-term solution and plan to migrate to a more robust platform later (like WordPress or Wix).