The podcast episode focuses on providing SEO advice for website owners, particularly photographers, and other creatives. The key takeaway is that website owners need to optimize their websites for SEO to attract more clients. The episode emphasizes the importance of using SEO plugins for WordPress, like "Yoast SEO" or "SEO Framework," to improve search engine rankings. It also discusses the pros and cons of displaying pricing on websites, suggesting that it depends on your business strategy and sales skills.
Additionally, the episode highlights the value of building an email list to maintain contact with potential clients, even when social media algorithms change. Meredith's husband advises asking for permission before adding someone to a mailing list and suggests using platforms like MailChimp or Flowdesk for email marketing.
Resources:
WordPress SEO Plugins: Yoast SEO, All In One SEO, SEO Framework
Email marketing tools: MailChimp, Flowdesk
SEO tools: SEMrush
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